The Pools Partners with ActiveWin to Accelerate Digital Expansion

UK betting operator The Pools has partnered with marketing agency ActiveWin to support its ongoing digital transformation and strengthen its online acquisition strategy. The collaboration focuses on affiliate marketing and aims to expand The Pools’ digital reach, attract new customers, and reinforce its established brand presence in the UK market. The partnership follows a period of significant modernisation for The Pools, which has included a refreshed brand identity and the rollout of new digital products designed to engage contemporary audiences. Earlier this year, the operator migrated its online operations to Gaming Innovation Group’s SportX sportsbook and CoreX kimi777 platform, enhancing performance, scalability, and overall user experience. With ActiveWin’s digital expertise and The Pools’ heritage in UK gaming, the partnership is positioned to help the brand maintain relevance and competitiveness in the evolving kimi777 landscape. Gemma Strath, Head of Marketing at The Pools, said: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.” ActiveWin Managing Director, Joshua Gamble, said: “We’re proud to be working with one of the UK’s most historic betting brands. The Pools has an unrivalled heritage, and our goal is to help translate that history into modern-day digital success. With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.” The threat by UK gambling mega channel Entain to shutter its high... The Hong Kong Jockey Club (HKJC) has appointed Casper Stylsvig as Executive... Kiron has deepened its collaboration with Kaizen Gaming, the operator behind the... Kambi Group plc has signed a long-term agreement with Glitnor Group to... The future of the industry relies on the ability for great minds to share powerful ideas. Breadcrumb: Home | Sports Betting | The Pools Partners with ActiveWin to Accelerate Digital Expansion At kimi777Future, we deliver the latest news and trends in the world of kimi777. Our team is dedicated to providing in-depth analysis to keep you informed about industry innovations and developments. Tune in to our podcasts, attend our events, and hear from leading industry thought leaders. Follow us to stay up-to-date with the exciting world of kimi777. Copyright © 2025 kimi777Future - All rights reserved | Cookie & Privacy Policy | Content Hub | News Publication website development by Capital Web To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. View the Cookie and Privacy Policy